Industrial supplier · Bursa
Technical tapes, foams and felts were sold via catalogues, phone and WhatsApp. Buyers could neither compare products online nor classify them technically; every inquiry started as an open conversation. Visibility for concrete search terms was missing entirely — demand went to competitors with online catalogues.
Instead of a brochure site, a product data model sits at the core: category → product → use case (heat, moisture, sound, electrical, vibration, sealing). Every product page is its own indexable URL with a dedicated inquiry entry; category filters run via query parameters instead of duplicate pages. The range scales without a redesign — new products are just records.
Category overview with four range clusters, product detail pages with technical descriptions, filtered catalogue view, persistent contact bar (call, WhatsApp, quote), contact form with direct delivery and an SEO structure for Turkish technical terms.
Sky Endüstriyel now owns a digital sales channel: products are individually findable, technically pre-qualified and quotable at any time. Sales no longer starts from zero but from a concrete product request.
