Webshop vs. Marketplace: The Right Sales Channel for Your Business

## The Tough Choice in Online Sales Many entrepreneurs face the decision: own webshop or selling via established marketplaces? Both options have their merits. ### Advantages of Your Own Webshop - **Full control** over design, prices, and customer relationships - **No commissions** to third parties - **Brand building** and customer loyalty - **Independence** from platform policies - **Your own customer data** for marketing purposes ### Advantages of Marketplaces - **Instant reach** through existing traffic - **Customer trust** in established platforms - **Lower entry barriers** - **No technical maintenance** required ## Our Recommendation: The Combination For most companies we recommend a hybrid strategy: 1. Start on marketplaces for quick sales 2. Invest in your own webshop in parallel 3. Direct marketplace customers to your shop long-term ### We Build Your Webshop From concept to launch — we create modern, conversion-optimized webshops that sell.